The Girard Model Works of western Pennsylvania, was founded by Frank E. Wood in 1919.
They made various tin toys, steel autos, trucks, and manufactured the early Joy Line trains from 1927 to 1935.
Prior to WW1 the German train
manufacturers such as Bing and Bub (KBN) were dominating
sales. After the war, the American consumers wanted American made products, so Girard, along with the
likes of Lionel, American Flyer and
Hafner, was able to successfully provide the American Market with
the toy train products it demanded. In the late 1920's, Girard made Louis Marx a commission agent to sell its products.
Some of the Girard toys bore the slogan "Making Childhood`s Hour Happier."
Joy Line put out a series of 4 inch tin lithographed trains.
The first products included cast iron locos but the switch was eventually made to sheet metal. The
locomotoives were always configured in an 0-4-0 wheel arrangement and painted
red, a combination of red and black, or all black. Four wheeled freight
and passenger cars were part of their line of both windup and electric trains. The trains were whimsical,
colorfully lithographed but affordable. Joy Line trains were very toy-like, not models, with only a passing
resemblance to actual trains.
There were 5 basic types of freight cars made. The colorful names used were
the 'Venice Gondola', 'Everful Tank Car', 'Contractor Dump Car', 'Hobo Rest Boxcar' and 'Eagle Eye Caboose'.
The earliest Joy Line engine, #350, was a lithographed tin clockwork that utilized a lightweight coil spring and very
thin tinplate. It was probably designed originally as a floor toy, as the wheel flanges were poorly formed and it does not negotiate
curved track very well. It was coupled with the adorable #351 Koal Kar tender, and together the two pieces create an appealing blend
of colors and gilt that epitomize what early lithographed train collectors love.
A 1930 Girard catalog shows the #350 engine, #351 Koal Kar tender
and #355 Hobo Rest Boxcar offered together, and one set has been observed including the #350 engine, #351 Koal Kar tender, and
two Yellow Roof coaches, but the weak coil-spring clockwork motor in the #350 engine would not be capable of pulling an entire freight set.
Between 1930 and 1933 Girard beefed up Joy Line engines and began offering several variations. First was the cast-iron
engine, which was coupled with the #351 Koal Kar, or an all-black short tender, and was usually offered heading up passenger trains.
For some reason unknown to collectors, the coaches following the cast-iron engine usually had black details and were devoid of the gilt
so prevalent on other Joy Line coaches, both earlier and later. The cast-iron engine was powered by a substantially improved strap-spring
clockwork motor or a forward-only electric motor with headlamp. This was Girard’s first electric engine and can be a challenge to locate.
The elusive Powerhouse transformer was sometimes included in sets with the cast-iron electric engine.
By 1932, Joy Line engines had evolved into heavy pressed-steel locomotives
with a variety of details. Though all were 0-4-0 wheel arrangements, they can be found as clockwork, with or without sparklers,
with or without battery headlamps, painted all red, red over black, or all black. Electric pressed steel engines are black over red and
can be found with forward-only or reversing motors. Some electric engines have hard rubber wheels for increased traction, and there
is also a hard-to-find dummy equipped with a large bell.
After developing the pressed steel engine, Joy Line offered sets in many varieties, however, there was never any
significant development of either passenger or freight cars. Other than some minor color changes, the only improvement of the rolling
stock was the introduction of heavier steel frames painted black rather than blue, and the heavy steel coupler to replace the flimsy
coupler that had been in use.
Post-1930 sets ran the gamut from three-piece clockworks to a
nine-piece double-headed electric passenger set with lighted observation car and an over-under figure-eight track. Typical Joy Line
electric sets are found in corrugated boxes with descriptive-text box art. Larger clockwork sets are usually found in a cardstock
box with beautiful scenic artwork featuring a well-detailed steam train, speedboat, trimotor airplane, and a Graham
automobile, all set against a background that appears to be mid-1930's New York City. It is one of the prettiest toy train boxes sold
by any American manufacturer after World War I (Hoge excepted).
Few Joy Line cars are really hard to find, and only one can truly be considered rare. The early #354 Contractor Dump Car
on blue frame is the least common of the blue-framed freight cars. Among the latter black-framed cars, the Observation with the
lighted drumhead is relatively scarce; and the red #351 short tender is even more elusive. But without doubt, the yellow-roof coach
of the early blue-frame era is truly rare. These cars have a distinct roof design and, as such, cannot be faked
by simple repainting. Furthermore, the yellow roof is lithographed rather than painted, making it virtually impossible to counterfeit.
Of Joy Line engines, the electric cast-iron engine is arguably the most difficult to find, although the pressed-steel dummy engine
is not easily acquired. Normally Joy Line clockworks engines were red over black, and a black over red would have been electric,
but the patient or lucky collector will find the black over red equipped with a clockwork motor.
Louis Marx oversaw all Joy Line sales from his offices located in NY
city at 200 Fifth Ave. Marx would later purchase Joy Line after Girard fell
victim to the Great Depression, declaring bankruptcy in 1934. The Girard plant was kept as the primary manufacturing facility
for Marx branded toy trains and was one of the three major production plants for Marx toys in the USA.
All of the Marx American mainland HO and 'O' scale production would come out of the Girard plant
of Pennsylvania. After Louis Marx purchased Girard he immediately began modernizing the trains offered for sale. Catalogs from 1934
show Joy Line trains for sale alongside the Marx Union Pacific M10000. The Joy Line offerings for that year were large train sets at
reasonable prices, packaged in set boxes with the Marx name. Evidently Marx was dumping the remaining Joy Line inventory.
At some point the tooling for the Joy Line pressed-steel engine was sent to England, where it was used to head
up British Marx sets. British Joy Line engines have buffers instead of a cowcatcher.
By 1935, Joy Line trains were gone from the catalogs of the major
retailers, although they continued to show up for sale here and there as late as 1938 in Marx-labeled boxes. The first year of Marx
train production found Joy Line couplers still in use, and the early Marx M10000 sets had Joy Line motors. For another 40 years,
the Joy Line clockwork motor remained in use with little alteration, powering Marx windup trains.
The numbering system used on Joy Line trains was also carried over to Marx train production, with the #351 tender
becoming the #551, the #352 gondola becoming the #552, the #353 tank car converting to #553, and the dump car number #354 being renamed
the #554 hopper. The #355 boxcar became the #555, the #356 caboose became the #556, the #357 coach was now known as the #557, and
the #458 observation became the #558.
Little Girard Manufacturing had colored the toy train industry with its motors, numbering system, and its most
energetic and influential salesman, Louis Marx. His marketing strategy would ultimately propel the company he founded, Marx Toys,
to complete domination of the toy market, eventually reaching as far as Japan, Mexico, Great Britain and Germany.
